6 Do’s and Don’ts To Make Your LinkedIn Headline Standout
Your LinkedIn Headline is the tagline of your movie, it should entice people to view your full profile. However, the majority of headlines on LinkedIn fail at doing this.Saying you’re the VP of Marketing at Vitalist is like saying that Star Wars is...
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Your Homepage Must Look Current
What it means to look "current" on the web is constantly changing.A homepage that looked sleek and modern 5 years ago, now looks completely out-of-date:...
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Usability Don’t: User self-identification in the login process
Users on the web don’t like to self-identify who they are (it’s hard enough in real life). Student, parent, donor, member – I could be any or all of these things at any given time.When trying to access an account, deciding “who am I?” to your busin...
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Speaking Navigation
A sleek new web design trend is catching on amongst B2B websites. I'm sure you've seen it before...lots of white space, a vague heading, and almost nothing else on the page....
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Why Stock Photography is Bad
You've just landed on an accounting firm's homepage and the main image is a glamour shot of some eye-candy model who looks way too good to be working in accounting....
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Lead Scoring Non-business emails
A common assumption many marketers make is that leads with a company email address are more valuable than leads with a gmail/hotmail address....
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Chunkify! Your Homepage
No, I’m not talking about peanut butter. I’m talking about writing copy for the web that’s tailored to users browsing habits. It's called Chunkify!...
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Video Backgrounds - when NOT to use them
Sleek video backgrounds are the latest trend in web design. Many B2Bs that like to stay on the cutting edge have adopted this trend on their sites. But are the full screen loops of blurred city traffic, zoomed in shots of fingers typing, or the mute...
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5 Ways to Boost Your Click Through Rate
Your website’s currency is measured in clicks, but most users are frugal. They need motivation to spend clicks....
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Clearly State What You Do
Convince first-time visitors to stay on your homepage for longer than 5 seconds. ...
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